In today’s fast-paced digital marketing landscape, agencies need powerful, flexible, and cost-effective tools to create high-converting landing pages for clients across industries. Whether you’re a boutique marketing agency, a large digital firm, or a local SEO company in Bangalore or Toronto, selecting the best landing page builder is essential to drive leads, boost conversions, and streamline campaign management.
With advancements in AI, automation, and drag-and-drop technology, modern landing page builders are more intelligent and user-friendly than ever. These tools don’t just help you design beautiful pages—they help you test, optimize, capture leads, integrate with CRMs, and even white-label services for client-specific branding.
In this comprehensive guide, we’ll explore:
- What makes the best landing page builder
- A comparison table of top landing page builders at a glance
- The top 10 landing page builders for agencies in 2025
- Specialized use cases like email signups, automation, mobile-first, and eCommerce
- Tools with lead generation, CRM, A/B testing, and more
Let’s dive in!
What Makes the Best Landing Page Builder?
Before selecting a landing page builder, agencies should assess tools based on the following key factors:
- Ease of Use: Drag-and-drop, no-code platforms save hours of development time.
- Customization: Templates should be fully customizable and responsive.
- Lead Generation Features: Built-in forms, lead capture tools, and CRM/email integrations.
- A/B Testing Capabilities: Essential for testing page elements to improve conversion rates.
- Analytics and Reporting: Integrated dashboards help agencies track performance.
- AI Assistance: For automated copywriting, layout suggestions, and optimization.
- White-Label Capabilities: Critical for agencies handling multiple clients under their own branding.
- Affordability: Pricing should suit startups and small marketing firms alike.
- Scalability: From small campaigns to enterprise-level funnels, flexibility is key.
The Best Landing Page Builders at a Glance (Comparison Table)
| Tool Name | Best For | Free Plan | A/B Testing | CRM/Email Integration | White-label | AI Features |
| Unbounce | Conversion Optimization | Yes | Yes | Yes | Yes | Yes |
| Instapage | Enterprise Agencies | No | Yes | Yes | Yes | Yes |
| Leadpages | Budget Agencies | Yes | Yes | Yes | No | Limited |
| ClickFunnels | Funnel Building & eCommerce | No | Yes | Yes | Yes | Limited |
| Landingi | Agencies & Resellers | Yes | Yes | Yes | Yes | Yes |
| Systeme.io | All-in-One Marketing | Yes | Yes | Yes | No | No |
| Carrd | Simple One-Page Sites | Yes | No | Basic | No | No |
| MailerLite | Email Signup Pages | Yes | No | Yes | No | No |
| Swipe Pages | Mobile-First Pages | No | Yes | Yes | Yes | Yes |
| Webflow | Design Control & Animation | Yes | No | Via Integrations | Yes | Limited |
Top 10 Landing Page Builders for Agencies in 2025
1. Unbounce – Best Overall for Agencies
Unbounce stands out with its AI-powered landing page generator, robust A/B testing, and conversion-focused templates. Agencies love its Smart Traffic feature, which automatically routes visitors to the highest-performing variant.
Top Features:
- Drag-and-drop builder
- Smart AI content & layout suggestions
- CRM, Zapier, and email integrations
- Extensive A/B testing tools
- White-label & client management tools
Best suited for mid to large-sized agencies that prioritize performance-driven marketing strategies. This makes Unbounce a leading choice among agencies seeking OptinMonster alternatives with more advanced AI capabilities.
2. Instapage – Best for Enterprise Agencies
If you’re managing high-budget clients or working in large teams, Instapage delivers precision. Its heatmaps, collaboration features, and dynamic personalization make it a favorite for enterprise marketers.
Top Features:
- Heatmaps & real-time analytics
- Enterprise-grade security & compliance
- Multi-user workflows
- AMP & mobile responsiveness
Ideal for: Large digital marketing firms and UX-driven campaigns. If you’ve outgrown platforms like OptiMonk, Instapage brings the analytics depth and UX sophistication needed at scale.
3. Leadpages – Best Landing Page Builder for Businesses with a Budget
For small agencies or freelancers, Leadpages offers affordability without sacrificing functionality. It comes packed with templates optimized for conversion and supports email marketing tools out of the box.
Top Features:
- Hundreds of conversion-optimized templates
- Drag-and-drop editor
- Built-in popups and alert bars
- CRM and Zapier integrations
Ideal for: Small businesses and budget-conscious agencies. It’s an excellent pick for agencies that need powerful performance without the price tag—ideal for teams comparing Privy alternatives that offer greater landing page customization.
4. ClickFunnels – Best for Funnel Building & Selling Products
ClickFunnels is designed for complete sales funnels—from opt-in to checkout. It’s ideal for agencies that handle eCommerce clients or offer funnel-building services.
Top Features:
- Funnel templates for upsells, webinars, and memberships
- Payment gateway integration
- Affiliate management
- Automation and workflows
Best for: Agencies serving product-based businesses and course creators.
5. Landingi – Best White-Label Landing Page Builder
Landingi is a gem for agencies offering white-label services. Its agency toolkit includes subaccounts, client branding, and exportable templates.
Top Features:
- 400+ templates
- Easy client management dashboard
- Built-in integrations with CRMs and email tools
- A/B testing
Ideal for: Creative agencies and resellers. It’s one of the best custom website design company alternatives if you need fast deployment, client branding, and turnkey funnel management.
6. Systeme.io – Best Free Landing Page Builder (All-in-One)
Systeme.io stands out as one of the rare all-in-one platforms that offers a genuinely free plan. Perfect for agencies that want email marketing, funnels, and automation tools under one roof.
Top Features:
- Unlimited emails and funnels
- Built-in course builder
- Automation rules
- Affiliate management
Ideal for: New agencies and freelancers.
7. Swipe Pages – Best Landing Page Builder for Mobile-First Pages
In a mobile-first world, Swipe Pages creates lightning-fast AMP landing pages. It’s designed to increase conversion rates on smartphones and tablets.
Top Features:
- AMP page support
- Mobile drag-and-drop editor
- Fast load speeds
- Stripe integration for payments
Ideal for: Agencies focused on mobile UX and performance. Agencies focused on mobile-first marketing or exploring superior popup solutions for mobile UX will appreciate the AMP-ready performance.
8. Carrd – Best for Simplicity and One-Page Designs
Carrd is perfect for simple lead capture forms, portfolios, or event pages. It’s also extremely cost-effective with a generous free version.
Top Features:
- Extremely user-friendly
- Responsive layouts
- Embed custom HTML, widgets, forms
- Affordable Pro plans
Ideal for: One-page campaign microsites or small businesses.
9. MailerLite – Best for Driving Email Newsletter Signups
MailerLite combines landing pages with powerful email automation. Perfect for agencies managing newsletter campaigns or focusing on expanding email subscriber lists.
Top Features:
- Email + landing page in one platform
- Drag-and-drop signup forms
- Automation workflows
- Integrates with eCommerce tools
Ideal for: Agencies focused on content and email marketing.
10. Webflow – Best for Customizable, Design-Heavy Pages
Webflow gives agencies unmatched design freedom and interaction animations. With CMS features and client handover tools, it’s great for creative agencies.
Top Features:
- Pixel-perfect control
- Built-in CMS for blogs or product pages
- Custom animations & interactions
- White-label capabilities
Ideal for: High-end design agencies and creatives.
Best Landing Page Builders by Use Case
Best Free Landing Page Builder: Systeme.io
Offers an all-in-one solution with unlimited pages, forms, automation, and zero-cost entry.
Best for Email Newsletter Signups: MailerLite
Combines powerful list-building tools with beautiful landing page templates.
Best for Automation: Unbounce & ClickFunnels
Both platforms offer automation rules, lead segmentation, and integrations with automation platforms like Zapier.
Best for Budget-Conscious Agencies: Leadpages
Affordable plans and templates optimized for conversions out of the box.
Best for Mobile-First Pages: Swipe Pages
AMP support and mobile-specific layouts ensure blazing-fast performance.
Best for Selling Products: ClickFunnels
Built for full sales funnel creation, product pages, payment gateways, and upsell sequences.
Why Agencies Need Landing Page Builders in 2025
- Client Demands: Clients now expect results-driven campaigns, and that starts with optimized landing pages.
- Time Efficiency: Agencies can’t afford slow development. These tools allow fast deployment and edits.
- Multi-Client Support: Managing multiple accounts is easy with platforms offering subaccounts and white-label options.
- Data & Reporting: Advanced analytics empower better decisions and reporting for clients.
- AI Integration: From copy suggestions to layout testing, AI tools are cutting agency work in half.
This eliminates the need to rely on basic popup plugins or limited free tools, and opens the door to superior popup solutions that integrate more deeply into client funnels.
What Makes a Great Landing Page Builder for Agencies?
When evaluating landing page platforms in 2025, agencies should consider the following:
1. Ease of Use
Drag-and-drop editors allow for rapid prototyping and client iterations without developer support.
2. AI & Automation
AI-powered builders reduce design time and suggest optimizations based on user data.
3. CRM and Email Integrations
Tools like HubSpot and Unbounce allow seamless lead nurturing.
4. Customization & Templates
Professionally designed templates and blocks make campaign rollout faster.
5. White-Label Support
Ideal for agencies offering client-facing platforms.
6. Analytics & A/B Testing
Built-in testing features help maximize conversions and understand user behavior.
7. Affordability for Small Agencies
Carrd and Systeme.io offer enterprise-like features on a budget.
Final Thoughts
As marketing grows more data-driven and fast-paced, agencies need landing page software that does more than just look good. In 2025, the top landing page builders are those that combine speed, scalability, analytics, and integrations into a single seamless platform.
Whether you’re a boutique agency in India or a global digital firm in the US, this list provides powerful tools to build, test, and optimize landing pages that convert.
Choose based on your clients’ needs, your team’s skills, and your growth goals. From white-label flexibility to AI-driven design suggestions, these platforms offer everything you need to stay ahead in the competitive digital marketing landscape.
In 2025, agencies must choose builders that go beyond just design. Integration, performance, automation, and client management capabilities will define which tool gives your agency the edge.
If you’re ready to boost conversions, improve efficiency, and deliver better campaigns for clients, pick the landing page builder that best fits your workflow and audience.